Farmer Julia's Blog — local
Don't Let Labels be Conversation Killers
Posted by Julia Smith on
We got some nice press this week around the funding we received through the BC Buy Local program but I have to admit to having mixed feelings about certification programs/labels/marketing campaigns that focus on a word... like "humane,""local" and "organic." Don't get me wrong, I'm generally a big fan of these words but I worry that when people see them on a label, they too often stop asking questions.
- Tags: ethical, greenwashing, humane, local, organic